I've just got back from Boulder Digital Works. I love the time there - great conversation, amazing students (every agency should have one), terrific participants in the two day session and brilliant speakers - Edward, Matt, Tim Malbon, Kim Laama, Daniel Stein and many others.
I rejigged my usual schtick on digital strategy ie it's not about strategy for digital channels but strategy in a digital world. The slides are below. I hope that this is the last time I'll rejig this - hopefully the industry is thinking more and more like this - as it's time for a new schtick. It'll be unveiled at Future Flash next week in Toronto, a collaboration between Canada's Institute of Communication Agencies and Contagious magazine. It's all about small.
Gareth Kay
View more presentations from Boulder Digital Work at CU
Hey Gareth, Really love your presentation on post-digital strategy. I've been cooking similar ideas myself - and hopefully to add to the mix. You can find a post I wrote about evolving the advertising brief here: http://blog.juuso.me/2011/05/consumer-centric-advertising-brief.html
Br,
Juuso
Posted by: Juuso Myllyrinne | May 03, 2011 at 07:20 PM
hey gareth, do you know if there is a recording of your presentation's livestream? thanks - sam
Posted by: sam | May 05, 2011 at 11:27 AM
got it: http://www.justin.tv/bdw_live/b/284752849
Posted by: sam | May 05, 2011 at 08:25 PM
Got this tip too from an old friend. And i find it very true.
Posted by: pool contruction arizona | May 17, 2011 at 10:00 AM
Gareth -- during your Boulder talk, did you mention something about agencies seeing a significant (65%) shift to traditional to digital work? I'm looking for a quote I can use in an infographic...
Posted by: Karen Howe | August 11, 2011 at 07:39 PM
I hope this is the last time I revise this - we hope the industry think more and more like that when its time for a new Schtickers.
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