Well, probably rather pointless and certainly late but here's a quick year in review (aka stuff I liked in 2010).
Campaign
It's perhaps an obvious choice but it has to be the Old Spice responses campaign.
It was a brilliantly simple way to turn an ad idea into something with far greater resonance and depth, something that became part of culture rather than an intrusion into it. But perhaps the most overlooked thing about this was the way it was executed. Rather than the usual production line process of most campaigns, this was a campaign delivered by a small, agile team for a trusting client that followed a simple set of principles and rules (you can read more about this here).
App
The quite brilliant Flipboard. Makes functionality and utility beautiful.
Website
google's Demo Slam is a lovely way to celebrate all that google's technology can do. Not only is the google Creative Lab living up to its mission of 'reminding the world what it is they love about google', it's also arguably the 'agency' that has made the most interesting stuff this year from Parisian Love on the Superbowl to the quite brilliant Arcade Fire film. It's full of amazing talent - people like Robert Wong, Aaron Koblin, Chris Wiggins and Ben Malbon - and it's a crying shame that their only client is google.
Song
I love this band. Along with the Chapel Club they make me excited about music this year.
Brilliant single. I sense their debut will be one of the albums of 2011.
Album
Easy choice - The Suburbs by The Arcade Fire. Feels epic and small all at once.
On a personal note...
I've been very lucky to have a pretty amazing 2010 personally and professionally. Thank you to all those (you know who you are) who inspired, provoked and supported me. And thank you to my wife, Clare, and Esme, my daughter, for all their support and putting up with me. I don't say that anywhere near often enough.
I hope 2011 can be an even better year. It's up to all of us to make it as good as it can be. Happy New Year.
Kin 'ek. don't know how I missed that Google Slam site, so thanks for the prod G. And for the always interesting blog. Hope your 11 is as good as your 10.
Posted by: Mark Barden | January 02, 2011 at 07:10 PM
Yes to the Old Spice responses campaign, Flipboard and Demo Slam, plus Chrome Experiments, especially the work for Arcade Fire, "The Wilderness Downtown."
@clweinfeld
Posted by: Carol L. Weinfeld | January 09, 2011 at 09:55 PM
When I began reading your article I could so easily understand what you meant to tell. Why don’t you also get into the teaching field? I am sure we all students shall pass out with flying colors, because even your articles are so simple and so easy to understand.
Posted by: Generic Viagra | January 24, 2011 at 07:42 AM
2010 was a pretty awesome year. If we can right the economy ship, I wouldn't mind a repeat of 2010 in 2011.
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Posted by: Viagra Generic | January 28, 2011 at 04:20 AM
2010 was a great year. I love the fact that even in a downed economy, we were able to make some real progress.
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Posted by: Jake | March 22, 2011 at 01:10 PM
Aujourd'hui le réchauffement global est un fait indiscutable, et le temps chaud autour du monde année après année continuera d'être misen scène. Le visage du réchauffement climatique à la vie, le travail humain et la production d'apporter à la crise plus grave
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