Well, probably rather pointless and certainly late but here's a quick year in review (aka stuff I liked in 2010).
Campaign
It's perhaps an obvious choice but it has to be the Old Spice responses campaign.
It was a brilliantly simple way to turn an ad idea into something with far greater resonance and depth, something that became part of culture rather than an intrusion into it. But perhaps the most overlooked thing about this was the way it was executed. Rather than the usual production line process of most campaigns, this was a campaign delivered by a small, agile team for a trusting client that followed a simple set of principles and rules (you can read more about this here).
App
The quite brilliant Flipboard. Makes functionality and utility beautiful.
Website
google's Demo Slam is a lovely way to celebrate all that google's technology can do. Not only is the google Creative Lab living up to its mission of 'reminding the world what it is they love about google', it's also arguably the 'agency' that has made the most interesting stuff this year from Parisian Love on the Superbowl to the quite brilliant Arcade Fire film. It's full of amazing talent - people like Robert Wong, Aaron Koblin, Chris Wiggins and Ben Malbon - and it's a crying shame that their only client is google.
Song
I love this band. Along with the Chapel Club they make me excited about music this year.
Brilliant single. I sense their debut will be one of the albums of 2011.
Album
Easy choice - The Suburbs by The Arcade Fire. Feels epic and small all at once.
On a personal note...
I've been very lucky to have a pretty amazing 2010 personally and professionally. Thank you to all those (you know who you are) who inspired, provoked and supported me. And thank you to my wife, Clare, and Esme, my daughter, for all their support and putting up with me. I don't say that anywhere near often enough.
I hope 2011 can be an even better year. It's up to all of us to make it as good as it can be. Happy New Year.
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