I've banged on about this enough in the past - being bowerbirds not peacocks, the primacy of ideas that do and the importance of us designing ideas that can be advertised, not simply advertising ideas. The opportunity to make communication products, not simply communicate a product, is critical to the future of the industry as well as being one of the reasons why I believe this is the most exciting time to be in advertising for over half a century and the most exciting time to be a planner ever.
Birding
dopplr
From the Gaping Void
Blogs
- [ paul isakson ]
- Adfreak
- adgrads - Getting You Into Advertising
- adliterate
- Adweak
- Artificial Simplicity
- Battling Confusion - Chuck O'Connor
- blogarama
- boing boing
- brand autopsy
- Brand Experience Log
- Brand Mantra
- Brand New Day - Business Week
- Brand Tarot
- Brent Terrazas
- Caffeine Goddess
- Chroma
- Coudal
- CULTUREMAKING
- Diablogue
- Digital Hive
- Engagement
- Fallon Planning Blog
- Francis Anderson
- Free association - steve kulp
- Futurelab
- gapingvoid
- Herd - Mark Earls
- Here Be Monsters|blog
- i have an idea
- IDEA(R)S - Steve Chamberlain
- ideasonideas
- Influx
- Instantly Obsolete
- Josh Rubin
- Kevin Rothermel
- Life In The Middle
- LOVE Blog.
- M!ndless
- Marketing Conversation
- Maschmeyer
- Media Savvy
- Northern planner
- On Demand
- Online MBA
- perspectives (phd us)
- Pink Air
- Plannerliness
- Planning from the outside in
- Planning Liberation Front
- PSFK
- Rob Forshaw
- Room 116 - VCU Adcenter
- Ross Cidlowski
- Russell Davies
- Sparxoo
- StickyFigure
- Talent imitates, genius steals
- The Adnostic
- The Brand Bubble
- The Hidden Persuader
- The Imperial Room
- The Infamous Persuader of Culture
- The Mixing Bowl
- The Planning Arsenal
- The Ranch
- theCword
- things
- TIGS
- Tom Peters
- W&K Amsterdam
- W&K London
- Wake Up Tiger
- We Are Social
- work hard + be nice to people
Resources
Food for thought
A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
- Jeffrey Kluger: Simplexity
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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October 04, 2010
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Shticks
- The brief in the Post Digital Age
Making Digital Work workshop at Boulder Digital Works 5/15/2010 - Connections Planning in 2009
With Jason Oke at Planningness October 09 - We need a new idea about ideas
New Denver Ad Club July 2009 - AgencySpy Op-Ed: Time To Stop The Fireworks?
- The Future Of Marketing for TalentZoo.com
- AgencySpy Op-Ed: What Social Media Revolution?
- Now is the most exciting time to be working in advertising
Presentation at VCU BrandCenter Feb 09 - Planning needs some planning
Presentation at Brazil APG Dec 2008 - What makes a great idea nowadays? (Hall and Partners Fresh Meet Nov 2007)
Thoughts on the energetic brand - Polygamous Weddings presentation Oct 2007
Initial thoughts on creating brand energy - Working With Planning (VCU Creative Director Exec Ed 2007)
- Seven Deadly Sins (APG Conference 2007)
- The Weakness of Words
- What we can learn from urban planning
- What's wrong with reality?
- Why the election is just like advertising
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A teacher recommended that I take a look at your site. I’m happy that I’m here.
Posted by: Kathy Garolsky | October 05, 2010 at 02:22 AM