Birding

twittering....

    follow me on Twitter

    dopplr

    From the Gaping Void

    Food for thought

    « New Brand Communication and ten little rules | Main | Little tip #2 - more generalists, fewer specialists »

    September 27, 2010

    Comments

    Flow Bohl

    I couldn't agree more. Ideas and their executions depend heavily on the media channel as well as time and place. Lenght of copy shouldn't be the same for a billborad along a highway as in a newpaper ad (http://bit.ly/bIO6Fu)...

    ...by the way nice book list on the left.

    Phil Adams

    I was going to start this comment with "I couldn't agree more" until I saw that the first commenter had nicked that line.

    I worked at BBH in the late 80's and early 90's when it was a full-service agency and before Motive was spun off as a media (in)dependent.

    I consider myself incredibly lucky to have learned my trade in an environment where media planning and creative idea origination worked hand in hand. Anyone who worked at the agency at the time will be able to point to several high profile campaigns that just wouldn't have happened without the addition of media thinking to the creative development process.

    It was a blessing to be able to watch and learn from the likes of Richard Eyre, Iain Jacob and Kevin Brown adding value to creative briefings/reviews and pitches.

    There is a significant gap in the education of account people and planners who, through no fault of their own, missed out on the days of creative/media full service.

    It would be great if the demands of doing the best possible interactive work led to a renaissance of this kind of full-service thinking.

    caff

    Looking forward to the next installments. Siloing teams never results in good work. Wrote something on that earlier this year too in regards to creative (http://caffeinegoddess.blogspot.com/2010/01/new-creative-team.html).

    faris

    agreed!

    http://farisyakob.typepad.com/blog/2010/08/cutting-clippings-and-musings-on-the-same.html

    Rodney

    Totally Ditto all comments above.
    Time to dust off that "Polygamous Marriage" deck Gareth?
    As a freelance planner, I work with content developers, media agencies, digital agencies, creative agencies and now PR agencies. It seems to work because I am not identified with a particular "silo".

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Working...
    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.

    Working...

    Post a comment

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)


    Age of Conversation

    Traffic by


    Blog powered by Typepad

    All the views


    • expressed on this blog are those of their author alone.

    Battle of The Ad Blogs 2006