I was lucky enough last week to help curate and participate in the Making Digital Work workshop organized by Boulder Digital Works.
I spoke on the brief in the post digital age. The basic argument is: 1) it's shocking that the brief hasn't changed when culture has been so dramatically altered by technology and 2) the brief itself isn't as important as we sometimes make it. What really matters is how we get there. The deck is on slideshare here and the ramble in full A/V glory is here.
The brief in the post digital age
View more presentations from garethk.
Apparently even Esme, my two year old, was riveted (for nine seconds I believe)
There were a bunch of great talks during the workshop, and most are available on ustream here. I'd particularly recommend the following:
Edward Boches on how a generation of ad men need to die
Michael Tabtabai on creativity on the web (yes, he is funny and loves cycling as advertised)
Brad Smith on how Best Buy became a social organization
Derek Robson on the transformation of Goodby, Silverstein and Partners and their overcommitment to change (this presentation is a fairly easy way to understand why I'm very lucky to be there)
Richard Schatzberger on the role of the creative technologist
Matt Howell on production
But for all the great talks, what made this workshop brilliant was the attitude, collaboration and hunger of the participants. Thanks to all of them. It turned something OK/good into something great and memorable.
They'll be more workshops through the year and I'd strongly suggest you go to one.
Really great stuff, Gareth. Thanks for sharing
Posted by: SteveChamberlain | April 19, 2010 at 09:22 AM
This presentation was really helpful and awesome.
One of your best.
I forget sometimes how inspiring your stuff is.
See you this week...
A
Posted by: aaron | April 19, 2010 at 09:38 AM
Very good.
We (W+K) have got to pretty much exactly the same place (which is where Nike Grid came from).
Posted by: Paul H. Colman | April 19, 2010 at 06:48 PM
awesome stuff, mr K.
sorry i missed you, but was watching via the interwebs.
Posted by: Mollie Partesotti | April 20, 2010 at 07:10 PM
Thank you.
Loved the Peacock vs. Bower Bird analogy.
Liked the point about Brand Coherency > Brand Consistency.
The latter echoes a point made by John Cullen in his WGBH leaving speech - "Strive for the smallest number of constants and the largest number of variables."
I've linked your presentation and his speech in this post - http://philadams1.wordpress.com/2010/04/27/danger-uxb-unexploded-brand/
Posted by: Phil Adams | April 27, 2010 at 04:54 AM
Thanks for sharing this.
I remembered this presentation when going through your slides:
http://vodpod.com/watch/3082518-dice-2010-design-outside-the-box-presentation-videos-g4tv-com?u=thenausner&c=thenausner
It gives a games designer's perspective on the change of social and interactive media and what it means for games and real life. (basically, your slide 88)
Posted by: Jonathan | May 02, 2010 at 04:55 PM
Hello Gareth, great slides and insights, but the video seems to be protected... any chance to get access? Thanks in advance,
Cheers
Posted by: Emmanuel Vivier @ Vanksen.com | August 30, 2010 at 08:48 AM