(Full disclosure - I am a member of the board of the VCU Brandcenter. But I would have written the following regardless).
A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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The comments to this entry are closed.
Grateful for these kind words. Once again, thank you for your time.
Best,
Katie
Posted by: Katie Fitzgerald | March 02, 2009 at 02:34 AM
Really glad you made it down to meet our amazing students - and your schitck stuck a chord, so I hope you don't completely retire it.
I'm looking forward to talking with you about some of the innovative work we're doing in the Brandcenter Creative Technology track.
Thanks again for coming!
Mark
Posted by: Mark Avnet | March 02, 2009 at 07:20 AM
Yes, Garret.
Thanks for the visit and your perspective. It was great.
As an Adjunct Professor in the Brandcenter Creative Technologist track, I get to witness the amazing talent of these students firsthand. I have knicknamed them "the new idea generation" b/c they not only have a firm perspective on culture, brands and customers, but also know what is technologically possible.
- Andrew LeVasseur, Adjunct Prof.in Brandcenter, Creative Technologist track
Posted by: Andrew LeVasseur | March 02, 2009 at 07:35 AM
Thanks for posting this Gareth! The line "A brand is a business' social manifestation" really struck a chord with me just now, because I think a lot of advertising folk tend to lose sight of the fact that the business is the reason that the brand exists. It's a nice reminder that the "brand" is something that exists because of what you actually do, not because of what you say you do.
Posted by: amber | March 02, 2009 at 04:28 PM
Much thanks for recommending us. Thank you so much for coming down. I've framed and hung the transition chart on a wall in my head. Also, if this "thinking is getting old" and you're heading elsewhere, would love to get a hint of your direction.
Thanks a lot
Sriram
Posted by: Sriram Venkitachalam | March 05, 2009 at 10:06 AM
A week late to this, but freakin' nice job, G. I know you've been doing this schtick for a while, but this is the best version yet - all that polishing has made for a really nice diamond.
Hear you on the talk vs action, I've totally been feeling that recently too.
J
Posted by: Jason Oke | March 08, 2009 at 03:43 PM