A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
« Ideas over money | Main | Quiet few days »
The comments to this entry are closed.
Don't forget the awesome http://whatwoulddondraperdo.tumblr.com/
Posted by: Mark Bean | August 15, 2008 at 01:02 PM
that second point- about their ability in finding ad people on twitter- is really impressive. the tone of voice is dead on with the character. great stuff..
Posted by: avin | August 15, 2008 at 04:55 PM
The twitter accounts apparently were not staffed by AMC employees. Last night they served Twitter.com with a DMCA forcing them to suspend/delete @don_draper and some of his Mad Men Twitter friends.
More on the complete story, the real person behind one of the Mad Men personalities and the resulting backlash that's ensued can be found on my site:
http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/
They deleted @PeggyOlson however today a new twitter has sprung up going by @Peggy_Olson (with an underscore), same background/profile.
She had this to say:
"I worked hard. I did my job. But the boys at Twitter are just as churlish as the boys at Sterling Cooper. Such a pity that they're so petty."
Interesting move on the part of AMC. I understand their desire to protect their brand, however they just killed what was a great example of fan-art.
Posted by: Brent | August 26, 2008 at 02:44 PM
I must admit that I love following Don Draper. However, today Bill Bernbach and David Ogilvy are following me on Twitter. They are obviously integrated into the Mad Men dialogue as they do mention some of the characters from Mad Men. Now that's brilliant integration.
Posted by: Eric Kogelschatz | September 03, 2008 at 09:45 AM