So, all the hype surrounding who's in and who's out and who's doing what in this year's Super Bowl ads is brewing in the trade and national press. To be honest, I feel remarkably under-excited about the ads this year, not least because I wonder if they really matter nowadays (or at least matter to the same degree).
However, there's some interesting research published today by the University of Buffalo (thanks for the tip Agency Spy) that suggests companies with the most likeable ads in each Super Bowl see a positive shift in their share price. Nice evidence of irrational behavior in markets.
Hopefully, I'll be pleasantly surprised on Sunday. But all I really ask for is a Pats win:)
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