Birding

twittering....

    follow me on Twitter

    dopplr

    From the Gaping Void

    Food for thought

    « This is how you launch an album | Main | Do The Green Thing »

    October 02, 2007

    Comments

    Robin Grant

    here's a link straight to the article:
    http://www.brandrepublic.com/Campaign/Features/Features/741462/search-new-creative-idea/

    John Grant

    Hi Gareth, I am also a great fan of dropping the proposition, as you know (we did this in the early St Lukes brief), but more in favour of replacing it with a model of how it will work, than a desired response (still implies advertising being something targeted at people rather than doing something with them). & 'desired response' was the classical JWT model at least when I was there many moons ago. :J

    fredrik sarnblad

    That's a great read indeed...absolutely loaded with uncommom sense.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Working...
    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.

    Working...

    Post a comment

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)


    Age of Conversation

    Traffic by


    Blog powered by Typepad

    All the views


    • expressed on this blog are those of their author alone.

    Battle of The Ad Blogs 2006