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    From the Gaping Void

    Food for thought

    « This is how you launch an album | Main | Do The Green Thing »

    October 02, 2007

    Comments

    Robin Grant

    here's a link straight to the article:
    http://www.brandrepublic.com/Campaign/Features/Features/741462/search-new-creative-idea/

    John Grant

    Hi Gareth, I am also a great fan of dropping the proposition, as you know (we did this in the early St Lukes brief), but more in favour of replacing it with a model of how it will work, than a desired response (still implies advertising being something targeted at people rather than doing something with them). & 'desired response' was the classical JWT model at least when I was there many moons ago. :J

    fredrik sarnblad

    That's a great read indeed...absolutely loaded with uncommom sense.

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