A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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Just seen the new Cadbury ad from Fallon London. It defies every traditional rule you're taught about how advertising is meant to work - propositions, messaging and all that - but I bet it's going to sell a load of chocolate bars. You can see the ad here.
Update: very good interview with Laurence Green a fantastic planner and one of the Fallon partners about the ad and the thinking here.
The comments to this entry are closed.
shit, that is too good. wtf, seriously?!
Posted by: Dino | August 31, 2007 at 11:00 PM
I love it. I would be curious to know how, if at all, planning played a role in developing/making/selling this spot.
Posted by: fredrik sarnblad | September 02, 2007 at 07:08 PM
i think it did. it takes great planning to get down to the thought of using ads to demonstrate joy. laurence green, uber-planner and fallon partner, has written some good stuff about this. i'll link to it.
Posted by: gareth | September 03, 2007 at 03:30 PM
I hate phil collins
Posted by: Peter Gabriel | September 03, 2007 at 10:53 PM
that is the best comment i've ever had here. thank you mr gabriel.
Posted by: gareth | September 03, 2007 at 11:32 PM
I wish I loved Cadbury's chocolate as much as I love this ad.
Posted by: Martin Uttley | September 18, 2007 at 03:36 AM
Gorilla costumes drums and chocolate who would have thought it would work this well
Posted by: Intergrated Marketing Man | September 18, 2007 at 03:39 AM