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    April 25, 2007



    w+k - is the best ! awesome - new site about advertising with big prints archive


    I am always thoroughly impressed by the way W&K has build the position of Nike. Being a loyal Nike follower myself. Nike is a fantastic example of what a brand should be. Not just a name but a being in its self. Nice video, thanks for sharing mate ^_^


    yes it's cool and awesome and well-done, but it's not new or that innovative. And I think that's what Nike is noticing with WK. Crispin might be able to represent the brand's innovative blood a bit better.

    WK will always get the sports enthusiast/athletic drive and mantra, but innovative media or consumer touch points don't seem to be that strong. Prove me wrong WK, I'd like you to.

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