Just finished reading Jon Steel's Perfect Pitch. It's a very different book to Truth, Lies and Advertising although it shares a lot of the wit and some great behin the scenes stories, not least the story of Goodby Silverstein's briefing at Apple which showed the two extremes of presentations.
It's a powerful call to arms to the lost art of presentation writing and building compelling arguments. It reminded me of some bad habits I fall into. Perhaps the best advice in the book is the discipline of writing the two minute argument before you fire up PowerPoint. And the story of the London 2012 pitch is a fantastic way to end the book, tying together the strands of identifying a powerful theme for an argument and how to bring the argument to life (just like ads, it's not just what you say but how you say it). Well worth the read, and a good companion to Russell's film on making PowerPoint presentations better. I'd urge anyone who has to make presentations to give it a read.
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