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    From the Gaping Void

    Food for thought

    « George Lucas, arch media strategist | Main | Non-linear »

    October 23, 2006

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    Lee McEwan

    You've got to worry when a planning director talks about getting "representative" focus groups for "testing" creative work. Why doesn't she just come out and admit that she just wants some quick and dirty pseudo-research to persuade the client that she was right all along?

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