follow me on Twitter


    From the Gaping Void

    Food for thought

    « Free association | Main | More genius from Studio 60 on the Sunset Strip »

    October 02, 2006


    Noah Brier

    It really is amazing how common sense it all is. I said this in my interview, but the hardest thing to understand is why engagement is a revolutionary idea. It's scary to think that advertising has been around for this long and so many people are blown away by the idea we should engage people.

    Rob @ Cynic

    That's the point, it is common sense ... and too many people forget that because they seek validation on how important and clever they are. [or should I say, THINK they are!]

    OK, some common sense isn't exactly common sense [like why we are obsessed with our bloody mobile phones] but in the main, simple, interesting and charming will get you and your clients a very, very long way.

    Advertising is more about motivating mothers in Memphis than dining with Investment Bankers in London - and the sooner we realise that, the sooner our industry starts getting some value back.

    The comments to this entry are closed.

    Age of Conversation

    Traffic by

    Blog powered by Typepad

    All the views

    • expressed on this blog are those of their author alone.

    Battle of The Ad Blogs 2006