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    From the Gaping Void

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    October 12, 2006



    great post gareth. I think this really speaks to the need for brands in building conversations towards relationships with consumers. Messaging that comes off as yelling or merely being at a point of contact (i.e. bathroom) doesn't necessarily warrant a connection and certainly doesn't warrant a conversation. It isn't natural and in this day and age with so much spam, messaging that consumer's can't or don't want to relate to won't have an impact and is ultimately lost.

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