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On Friday, (RED) launched in America. If you buy (RED) branded products then a portion of their profits goes to the Global Fund to provide drugs to those affected by the AIDS emegency in Africa. Here's a clip from the news:
And here's how the idea works.
More on this to come.
The comments to this entry are closed.
Ahhhh, RED ...
On one hand a new way to help people alot less fortunate than the masses and on the other, an opportunity [and excuse] for people obsessed with materialism to buy yet more products they don't really need because they are lacking in self esteem and self respect.
Cynical?
Yes, 'fraid so ... because even though all help is good help, I can't get past the fact the main supporters of RED are brands obsessed with aspirational material consumption which sort of means they TAKE huge amounts with one hand and then GIVE teensy-weensy bits back with the other.
Guilt free greed ... ha
Posted by: Rob @ Cynic | October 16, 2006 at 07:44 AM