There's a good post over at the Fallon Planning Blog about George Lucas' plans to turn his back on the epic trational model of feature films. From the article in Variety :
"George Lucas has a message for studios that are cutting their slates and shifting toward big-budget tentpoles and franchises: You've got it all wrong. The creator of "Star Wars," which stamped the template for the franchise-tentpole film, says many small films and Web distribution are the future.
And in case anyone doubts he means it, Lucasfilm is getting out of the [theatrical-release] movie biz."We don't want to make movies. We're about to get into television. As far as Lucasfilm is concerned, we've moved away from the feature film thing because it's too expensive and it's too risky.
Spending $100 million on production costs and another $100 million on P&A makes no sense, he said. "For that same $200 million, I can make 50-60 two-hour movies. That's 120 hours as opposed to two hours. In the future market, that's where it's going to land, because it's going to be all pay-per-view and downloadable.""
Brave thinking that is very applicable to communications going forward. Less about doing a few big things in expensive, high risk distribution (hello the blockbuster TV ad) and more about doing lots of little things that don't have expensive distribution costs attached to them.
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