A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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Hmmm, I find typed up ideas too sterile and complete. They look too finished and don't invite further comments and improvements.
Lists of typed ideas also lack the energy of the moment of creation. I always find looking through typed up brainstorm notes a dissappointing experience.
But how would you improve the process? I'd encourage them to use more images, draw pictures and handwrite ideas. Capturing an essence or feeling rather than develop an idea. I also get them out of their building taking pictures, filming things to capture a sense of environment.
Posted by: Picklin paul | October 06, 2006 at 07:58 AM
No ...
Ideas without relevance or resonance [for the consumer] are nothing more than mentalshite.
Yeah ... I am sure some people will say the 'random type' process [Ha!] could 'trigger' other better, bigger ideas, but that is dependent on clever [or mad] people being in the audience because by that reckoning, you could just read a paper and say each word can inspire you too.
Posted by: Rob @ Cynic | October 10, 2006 at 08:34 PM
Apparently Walmart didn't think it was working either. $570 million is moving to Draft-FCB in Chicago. Tough blow for GSD&M.
Posted by: SteveC | October 25, 2006 at 02:44 PM