Diving winker

Mother have done some great work and have historically produced some great self-promotional stuff to tap into culture.  Their latest effort - the diving winker toy - adds to this and the ad is below. 

Comments

[Rob @ Cynic]

Did you ever see the football hooligan action figures they did? Magic.

The thing I loved about Mother when I was there - was the 'us against them' attitude - so it is nice to see it coming back as they seem to have lost their way abit recently.

I remember we did a ''Proud Supporter Of St George's Day' campaign when we first started cynic - giving away Swords, Mugs of Tea and even Welsh Flags [with instructions how to burn it] and what happens ... The Sun newspaper bloody call us racists, that's what. Our mates at Mother pissed themselves because they were getting away with far worse. Bastards!

[Rob @ Cynic]

Oh ... I'll try and get you a copy of the book 'Learn To Speak English, The English Way' - which we had made when we opened in the US.

Another great example of how to piss off people with the minimum of effort!

[Gareth]

That book sounds funny. You're right, it did feel like Mother lost their way a little. But I sense they're getting back on track - new Boots work is good, and I'm intrigued to see the return of 'monkey' for PG Tips

[Rob @ Cynic]

Lets face it, the chimps should never of been taken from PG Tips in the first place - it's like taking Jerry from Tom, Onion from Cheese or mediocrity from British Car Manufacturing!

[Dustin Johnson]

It says that action figure is a football player but where are his helmet and pads? And, what happened to the ball?

[Gareth]

dusty
you're so american...sorry, i should have said soccer, that global sport played by millions, not 'football' in the american sense which should really be called handball (or american rugby)