If you read one article today

I urge you to read Scott Bedbury's article in AdAge on rethinking reinvention.  In it he discusses the four strategies to avoid at all cost:

1.  Study your competition above all else
2.  Test your way into it
3.  Think in terms of current distribution
4.  Avoid mistakes

A very smart article that gives some great examples from his time at Starbucks and Nike.