More press for the Dove campaign, this time a stinging op-ed piece by Jessica Seigel. She makes the point - a valid one - that it's all well and good being more real in your imagery, but please make sure that your product really works. The real problem we face today is not just executional hyperbole but brand hyperbole. Let's banish overclaim and 'laddered benefits' from culture and paint a realistic picture of a brand's performance and it's possible role in life.
Birding
dopplr
From the Gaping Void
Blogs
- [ paul isakson ]
- Adfreak
- adgrads - Getting You Into Advertising
- adliterate
- Adweak
- Artificial Simplicity
- Battling Confusion - Chuck O'Connor
- blogarama
- boing boing
- brand autopsy
- Brand Experience Log
- Brand Mantra
- Brand New Day - Business Week
- Brand Tarot
- Brent Terrazas
- Caffeine Goddess
- Chroma
- Coudal
- CULTUREMAKING
- Diablogue
- Digital Hive
- Engagement
- Fallon Planning Blog
- Francis Anderson
- Free association - steve kulp
- Futurelab
- gapingvoid
- Herd - Mark Earls
- Here Be Monsters|blog
- i have an idea
- IDEA(R)S - Steve Chamberlain
- ideasonideas
- Influx
- Instantly Obsolete
- Josh Rubin
- Kevin Rothermel
- Life In The Middle
- LOVE Blog.
- M!ndless
- Marketing Conversation
- Maschmeyer
- Media Savvy
- Northern planner
- On Demand
- Online MBA
- perspectives (phd us)
- Pink Air
- Plannerliness
- Planning from the outside in
- Planning Liberation Front
- PSFK
- Rob Forshaw
- Room 116 - VCU Adcenter
- Ross Cidlowski
- Russell Davies
- Sparxoo
- StickyFigure
- Talent imitates, genius steals
- The Adnostic
- The Brand Bubble
- The Hidden Persuader
- The Imperial Room
- The Infamous Persuader of Culture
- The Mixing Bowl
- The Planning Arsenal
- The Ranch
- theCword
- things
- TIGS
- Tom Peters
- W&K Amsterdam
- W&K London
- Wake Up Tiger
- We Are Social
- work hard + be nice to people
Resources
Food for thought
A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
- Jeffrey Kluger: Simplexity
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
« Nike gets real | Main | Thinking about TV differently and more realistically »
August 19, 2005
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