(and no, this is not a post searching for those (admittedly good) one hit wonders).
Last night, I was lucky enough to be in Toronto thanks to an invite from the terrific people at the ICA.
And it seems apt perhaps, on the week of the 30th birthdays of two agencies who in many ways were responsible for me working in advertising (BBH and Wieden and Kennedy), that I wanted to try and make a rallying cry for the industry to return to its radical roots. Not simply radical as in different, but radical in its truest meaning - going to the root or origin of what we can do and what we exist to do: make stuff that is the best solution to a client's business problem.
It was lovely to meet a bunch of really smart folk here; thank you for making me so welcome. For anyone else who's interested the slides are below.