Birding

twittering....

    follow me on Twitter

    dopplr

    From the Gaping Void

    Food for thought

    « The next Director of the VCU Brandcenter | Main | Answers from Boulder »

    September 30, 2011

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d8345189ec69e2015435cddf70970c

    Listed below are links to weblogs that reference Minimum Viable Planning:

    Comments

    gemma

    All this isn't that far from what Planners who are stretched across too many projects or working on clients with tiny budgets have been doing for years. Yay for doing-the-best-you-can-with-the-time-and-budget-available.

    Gareth

    Perhaps gemma but i'm not sure - this is about a chosen approach, not we have no time. it's about speed and agility and getting to better ideas quicker (and not wasting time and effort on the stuff that doesn't work/isn't important).

    Iain

    You lazy bastard.

    ;-)

    David

    I am surprised to this day by how willing people are to fuss over their adjective soup...

    I urge you to visit Diego Rodriguez's blog, metacool. Diego is a partner at IDEO. His "Innovation Principles" will resonate with you as the approach you outline above shares many similar concerns and objectives. Here's a link to principle #1: http://tinyurl.com/cpc57s

    Brett Macfarlane

    Removing the artificial layer of "consumer research" between the birth of ideas and the real world is a potent idea, terrifying for many. With procurement officers squeezing the last few drops of water out of advertising's rocks there may be business sense to adopt MVP (did you make that acronym on purpose...)

    This morning when the Guardian made their newslist public, as a fortnight experiment (http://www.guardian.co.uk/help/insideguardian/2011/oct/10/guardian-newslist) I wondered how could advertising bring the real world more deeply into the strategic and development process.

    Not in a lazy make our ad for us way. But in a how do we go about making what we make in a different way so we end up with something different or better than before.

    alina

    agree

    HP Print Cartridge

    Now that is what you call a very interesting blog and a very nice guideline that will serve also as a tip for us.Thanks for sharing this one.

    Moncler Pas Cher

    Aujourd'hui le réchauffement global est un fait indiscutable, et le temps chaud autour du monde année après année continuera d'être misen scène. Le visage du réchauffement climatique à la vie, le travail humain et la production d'apporter à la crise plus grave

    Printer Cartridge

    I am so enjoying these interesting to read these blog and provide some tips and strategy for improving the business and provide new way for thinking ideas.It can causes the traffic at your website.

    rc helicopter

    Impressive blog! -Arron

    Printer Supplies

    now thats definitely an opinion to count

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Working...
    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.

    Working...

    Post a comment


    Age of Conversation

    Traffic by


    Blog powered by Typepad

    All the views


    • expressed on this blog are those of their author alone.

    Battle of The Ad Blogs 2006