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    Food for thought

    « Think Small | Main | Why small matters »

    May 16, 2011


    Clay Parker Jones


    You might be interested in this preso Alex and I did last year at Web 2.0 on this very subject.

    Our approach was a little more focused on the scholarship surrounding the subject than campaign-y stuff, but the message is generally concentric.

    It's a bit long, but some of the examples might be helpful.


    thanks Clay


    hi Gareth,

    have you thought about recording your talks so one would be able to hear you talk while watching your pieces on slideshare?

    sadly, i missed out on your presentation at aau because i had class, and i'm really interested in this whole thing of small ideas doing big things so that bums me out even more.

    i know you're probably pretty damn busy and maybe don't have the time for pulling something like that off, but would love to be able to catch up on your thoughts.

    all the best.


    Yes, and all the while we're told, and we say, it's all in the details.

    I agree, we need to think smaller. Because small passes through the filters of scepticism, the filters of 'uah, big brand preaching to me'. Small has a chance to grow under the magnifying glass of curiosity, big ends up overwhelming us.




    good stuff mate - looking fwd to the new shtick.


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