He's a brilliant thinker about the impact of games on culture. He talked a lot about Gamepocalypse and continued from where he left off at DICE. Two things he talked about I thought were particularly brilliant:
1. There's money for the first person to make the first cheap waterproof screens that can go on a shampoo or shower gel bottle. He called it 'shamporn' and I bet Axe will do it.
2. He talked about the impending launch of the cloud based gaming site OnLive. He talked about how a lot of gamers were saying this would fail as they want the console to give lower latency in response, etc. But that misses the point. Most gamers (see explosion of Wii, social games, etc.) don't want technological perfection, they want a game that's good enough and is fun and social. So an offering that has inbuilt the ability to watch your friends play, have a community, etc. might actually be very big.
Anyway, a very smart man. I suggest you read his book. It's a different, and perhaps more culturally important, type of storytelling nowadays.