Nie finally premiered their World Cup epic 'Write The Future' yesterday. It's undoubtedly a great spot and I'm really chuffed for my old mate Big Stu who wrote it.
All that said I think there are three things that have somehow gone pretty much under the radar so far:
1. The spot premiered on Facebook and this seems to be the hub for Nike's World Cup activity. That's a pretty major 'channel' decision. If you haven't already it might be worth liking their facebook page
2. It seems to be an ad that is going to be the trigger for a lot of participation - make your own edit competitions, football chants, etc. So Nike may be back to making stonking big budget ads but they now very much see them as the start of the conversation
3. My personal favorite bit in the ad is around the 1 minute 55 sec mark. I love the observation of how we love to copy people (including soccer stars celebrations) and how they spread through culture quickly thanks to the connectedness of the web
If you visit Google today you can play pacman with their logo (arrow keys). I think this is my favorite doodle so far, and proof in their understanding that their most valuable media property is their homepage and energy comes from a continuous stream of ideas (they don't have to be major feats of engineering)
And thanks to a tip from Stella there's a two player version. Hit insert coin, and you'll get Ms Pacman (controlled by w-a-s-d)
I got an intriguing email from an organization called Robin of Shoreditch. Here's what they had to say:
"We’re Robin of Shoreditch, an anonymous group of creative outlaws looking to take from the rich and give to the poor. In this particular instance, the people of Haiti.
How? Well, we’re not rescue workers. And we’d be no good on a celebrity single. But what we can do is provide creative ideas that can add value to businesses and brands. So we’re providing every one of Brand Z’s Top 100 brands with just such a creative idea. In return, all we’re asking for is 1/10,000,000 (that’s one ten-millionth) of the value of those brands as a fee. Not for us. 100% of that fee will be going to the continued relief efforts in Haiti. This explains all - http://vimeo.com/9581986