Heather LeFevre has done her annually wonderful thing to organize a survey of planners. Only takes about 5 minutes, and every response makes the survey a more interesting and useful piece of research. Please take a few minutes and take part here.
I spoke on the brief in the post digital age. The basic argument is: 1) it's shocking that the brief hasn't changed when culture has been so dramatically altered by technology and 2) the brief itself isn't as important as we sometimes make it. What really matters is how we get there. The deck is on slideshare here and the ramble in full A/V glory is here.
Apparently even Esme, my two year old, was riveted (for nine seconds I believe)
There were a bunch of great talks during the workshop, and most are available on ustream here. I'd particularly recommend the following:
Edward Boches on how a generation of ad men need to die
Michael Tabtabai on creativity on the web (yes, he is funny and loves cycling as advertised)
Brad Smith on how Best Buy became a social organization
Derek Robson on the transformation of Goodby, Silverstein and Partners and their overcommitment to change (this presentation is a fairly easy way to understand why I'm very lucky to be there)
Richard Schatzberger on the role of the creative technologist
Matt Howell on production
But for all the great talks, what made this workshop brilliant was the attitude, collaboration and hunger of the participants. Thanks to all of them. It turned something OK/good into something great and memorable.
They'll be more workshops through the year and I'd strongly suggest you go to one.
At the beginning of March, the AAAA were kind enough to invite me to give one of the 5 minute Transformers presentations at their annual conference. It was a distillation of much of what I've been banging on about for far too long and used a blog post I wrote back in 2007 as the main point - it's all about what we can learn from the mating habits of birds.
Anyway, here's the video. Thanks to the AAAA for the invitation. Part of me says it's time for a new schtick; the better part of me says it's time to put some of this into action.