brand new

Depth and surprise (updated with even more)

This is brilliant - 'Lost' easter egg on Kayak site.  Search Kayak.com for a one way flight Sydney to LAX on 9/22/2010.  This is the result you get.

  

Genius fan based transmedia in action.

UPDATE:  There's a second easter egg.  The easter egg references a flight from LAX to Guam. If you search for it on Kayak (one way) for the date Jan 21, 2011- a mythical airline called AJIRIA will offer you a fare at for $4839 which is the beginning of the secret code that keeps appearing on LOST. 

 
 

If you click on the airline you get sent to the AJIRIA site.

 
 

In about 30 minutes

Steve Jobs will take to the stage about a dozen blocks from where I'm sitting and share 'their latest creation'.  I'm no wiser than anyone else, but if the rumors of the iSlate/iPad/new thingy are true then I'm very excited.  Partly it's sheer industrial design lust but more importantly it's about how it's going to change the nature of content.  This seems to be the really big possibility as Wired pointed out yesterday.  

It's going to be interesting to see if we can start thinking about 'print' as a dynamic rather than static medium, one that is now interactive and real time (more proof that everything will soon be digital in some way or another).  It's going to be interesting to see if we will be able to create experience that are simultaneously one-to-one and one-to-many.  It's going to be fun to see if we can create experiences that live on a shared environment (the tablet) but are controlled and/or heightened by individuals' other devices (the iPhone).  

I guess that's what I'm really excited about.

Cars get soft

 
 

Ford have announced the launch of their new MyFord Touch operating system.  There's a quick walk around it here:

It seems that with the increasing use of software as differentiation (think Fiat EcoDrive) in increasingly mass products we're quickly entering the postdigital era.  And we're entering a world where it'll be the bits and bytes that make the physical magical.

Spur - the final episode

The fifth and final part of Spur and I think probably the best.  Thanks to Redscout and psfk for making this happen.  Hope it kicks off some debate, and more importantly, planners trying some new stuff. Happy 2010:)