A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
Warren Berger: Glimmer: How Design Can Transform Your Life, and Maybe Even the World
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As you know, I'm a bit of a tech-groupie, however I wonder how much of this will happen because people buy the technology or because magazine publishers push it simply because they cannot afford to have as many journalists on staff and this is the more cost effective way to keep in business?
I don't agree with Murdoch - but his point that the quality and value of real journalism is being destroyed with the freedom of information is a valid one ... and it's not something I directly blame at Google [I wouldn't would I, ha!] but at societies need to have their inherent views & prejudices justified, thus seeking out only the information that backs up their views.
A friend of mine said something recently I love ... the brain is driven by fear, however if all we fill it with are views and opinions that back up what we already think/know, are we in danger of being less developed and intelligent than previous generations?
Google isn't making us stupid, our desire for an easy life is.
Have a top one matey ... see you next year.
Posted by: Rob @ Cynic | December 20, 2009 at 08:06 PM