Grant McCracken is one of my heroes. He's got a different perspective and depth of thought that has helped me think differently and more critically about people, brands and culture. His last couple of books have shaped my thinking and his blog is a must read.
Anyway, he has a new book - Chief Culture Officer - that has just come out. It makes the argument that business doesn't take the business of culture very seriously. Too often it's outsourced (often to an ad agency) or becomes a niche of one siloed discipline (eg marketing) and to make it an integral part of an organization every company needs a Chief Culture Officer.
It's perhaps his most accessible and important book so far. It builds a case for a Chief Culture Officer and then describes the tools that role will need. The chapter on slow and fast culture, and our tendency to obsess about the latter and ignore the more critical former, is a must read.
If you work in advertising or marketing, you work in the culture business, whether you like it or not. And this is a must read.