Is planning impotent?

That's the question posed in the first installment of Spur, from Redscout and psfk.  Does the way we think about and practice planning make us impotent or are we neutered by the factory like structure of some agencies?

Comments

[Business Plan Service]

Hi,
According to me, planning is one of the most important step before starting any work. I like this video, thanks for sharing, keep up the good work.

[Rob @ Cynic]

Planning is like communism ... in theory it's bloody brilliant but in practice it fucks up because too many people don't do it properly, understand it properly, execute it properly or evaluate it properly.

And as much as we can blame commercial pressures/realities, it's - in my mind - more to do with adlands/planners issues than clients.

Not everyone is like this, but sadly a hell of a lot are.

PS: Any news on the Planning School results? :)

[Alex Walker]

"Why the hell wouldn't you be involved in the doing?" Dan Cherry

[Juliana]

"Why the hell wouldn't you be involved in the doing?"
hummm...because there are people out there that are much more talented than us to DO (the creatives). Sorry guys... I work with brilliant creatives and reckon that what they do, I cannot do... I can inspire, I can tell them the best way to approach, I can tell them what the real problem is, I can give some ideas, I can tell them how I would do it if I were a creative. And that´s it. They will always come up with something amazing I hadn´t thought.

[Online Business Plan]

Hi,
There is a common saying “If you fail to plan, you plan to fail.” Planning makes everything perfect and successful. You have shared good information here about planning and I really like the movie you have shared here. Thanks, keep up the good work.