Built for iPhone?

Some interesting new data from Admob suggests 40% of users of iPhones and iPod Touches claim to be using this device more for internet access than their computers.

This, I think, is pretty revealing.  Although the overall universe for these devices is still small they are probably a good sign of where the world is going, and are already a much desired audience for marketers. Clearly, if this holds, we need to think about what this means for the stuff we create on the internet when people tend to access it from a mobile device with a small screen.  (The next big disruptor of the experience is likely to come if Chrome OS helps drive netbook penetration).  More importantly, given the Apple browser's (deliberate?) limitations, does it really make sense to invest our time in building flash rich experiences that look amazing on a cinema monitor?  Shouldn't we start thinking more about what location can mean for web experiences instead, or what might be useful to someone now as they are on the move?

Comments

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[Rob @ Cynic]

Wonder if they actually listen to music on it?

[faris]

this is kind of a behavioural analoge of the negroponte switch.

invisible web here we come

[Dustin]

I am still stumped on this one, seriously stumped. There is a huge creative, strategic and production talent gap when it comes to making things for mobile. There are a lot of experts talking a lot about but not too many real makers.

[Robert]

Numbers do look high; but we need to think globally.

Simple & universal experiences that can scale globally are important.

[Douglass Turner]

Hi Gareth,

While the framing of iPhone is as a mobile phone. I believe it is an entirely new platform. Think TV or radio or telephone. It is what all those folks who were flogging mobile devices for that past decade were actually referring to. It is not so much the mobile-ness as the intensly personal aspect that has deep implications for marketers, brand managers, and y'all. I think of iPhone as an expression machine one of who's capabilities happens to be telephony. Owners of the device use it as a powerful vehicle for their own desire to express themselves. The challenge for brand managers is to devise experiences on the device that fully exploit its expressive power, which is formidable.

When you get a chance, drop me a line. I'd like to dig a bit deeper on this subject. I am an iPhone developer and technology strategist. We actually met for coffee a while back.

Cheers,
Doug
@dugla

[Chris Grayson]

The iPhone is not a phone.

The iPhone is a mobile computer that also, among other features, happens to include a phone (Also available without the phone: iPod Touch).

The next major disruption will be mobile augmented reality, which will trigger consumer pressure for eyewear with embedded video.

This is a good primer for mobile AR that I wrote just over a month ago.
http://tinyurl.com/AR-overview

Things are moving very fast.