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    May 08, 2008

    Brainy water

    Rob just posted this, the new ad for Drench bottled water done by CHI

    It's genius.  90 seconds of fun and entertainment driven by a great, fresh strategy that's at the fulcrum of the whole thing.  I think it's what people call unexpected relevance. 


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    Comments

    Would have been a great follow up to Gorilla too ;)

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