Another reason to love innocent

I've prattled on in the past way too much about that wonderful English drink company, innocent.  Well, last weekend they did another lovely, simple thing to enrich their lore which was to hold their first annual gneral meeting where they invited drinkers to pay a visit to Fruit Towers.

Lots of good write ups around the blogosphere (my favorite summary is all the stuff innocent shared here) but it seemed to be a great way to talk about what they did well, what they learnt and to really involve their drinkers in some future decisions.  Everyone who went got a little annual report booklet that you can now download here, along with video and commentary .  My favorite page is the following that just nails the voice that makes the brand so special; the fun they inject into the humdrum.

Feels like it could be the first AGM/Annual Report that counts as really positive brand communications rather than the usual 'necessary' legal exercise.