A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
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This, to me, is an amazing news story - Google are going to pump hundreds of millions into a project to develop sources of renewable energy that are cheaper than coal. This is not simply an altruistic measure but real action to tackle the energy they consume and do something good for society, rather than simply 'offset' their footprint. You can read their press release about the REC (renewable energy cheaper than coal) initiative here.
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Well this has nothing do do with Google (although I commend them), just looking for a little account planner help.
I'm trying to create a Junior Account Planner position at my agency for myself. To do this I know I will have to make a great argument and to make a great argument I really need to know the day to day. Basically I need a job description. I really find the role of consumer advocate to be interesting and important. We currently have an Account Planner, but I'm not too sure that she does all I want to do and want to learn about being a consumer advocate. Namely, I do not see much psychographics but more demographics. Our agency's niche is luxury real estate and hosiptality. I'd appreceiat any advice.
Posted by: LEW | December 02, 2007 at 11:21 PM
drop me an email on the email link and we'll talk. i'll try and offer some guidance.
Posted by: gareth | December 03, 2007 at 10:10 AM