A Master Class in Brand Planning: The Timeless Works of Stephen King
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Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
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Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
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Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
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Well, Fallon London keep doing rather good stuff. Here's the new ad promoting Orange's new unlimited text offer based on a very simple thought - good things should never end.
And there's a great site to accompany it done by the fantastic people at Poke. Again, a nice simple idea - the world's first neverending web page. Great stuff.
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I like this, but thought of Sony - especially the Singaporean Bravia ad out, by y&r i think in fact.. more 'appropriation'? or too much agency consistency across brands? or just a good ad? hmm, like the website anyway..love the blog btw too, inspirational for a grad like me.
Posted by: seth | November 06, 2007 at 08:46 AM
Balls + Cog.
Posted by: Steve Stokes | November 06, 2007 at 10:54 AM
yeah, maybe fallon are getting a bit of a house style and it does have a little Wieden Honda magic but I guess real people outside the industry don't see that and just watch the ad or spend time on the site rather than ignore it and do something else.
Posted by: gareth | November 06, 2007 at 11:43 AM
I reckon this is pretty cool too - it comes up when if you press the red button when you see the ad. Really sweet animation.
Posted by: Duggie | November 08, 2007 at 01:03 PM
Sorry - http://www.youtube.com/watch?v=7AfprVGll8o
Posted by: Duggie | November 08, 2007 at 01:04 PM
Sorry - http://www.youtube.com/watch?v=7AfprVGll8o
Posted by: Duggie | November 08, 2007 at 01:05 PM
Sorry - http://www.youtube.com/watch?v=7AfprVGll8o
Posted by: Duggie | November 08, 2007 at 01:05 PM
Come off it Gareth.
The Fallon work is spot on - makes me feel really good. But isn't the Poke work a classic example of the strategic vacuum in digital at the moment. the idea is that good thing shouln't come to an end so what does the digital idea end up as - a website that doesn't come to an end. Can't we all do better than that?
Posted by: richard huntington | November 19, 2007 at 06:04 AM
I agree and disagree. yes, maybe it could go further but they both work in a way that is a) coherent and b) want me to spend time with them. which, for a free text offer, isn't bad. how's things?
Posted by: gareth | November 19, 2007 at 02:08 PM