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Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
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Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
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Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
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Just seen the new Cadbury ad from Fallon London. It defies every traditional rule you're taught about how advertising is meant to work - propositions, messaging and all that - but I bet it's going to sell a load of chocolate bars. You can see the ad here.
Update: very good interview with Laurence Green a fantastic planner and one of the Fallon partners about the ad and the thinking here.
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shit, that is too good. wtf, seriously?!
Posted by: Dino | August 31, 2007 at 11:00 PM
I love it. I would be curious to know how, if at all, planning played a role in developing/making/selling this spot.
Posted by: fredrik sarnblad | September 02, 2007 at 07:08 PM
i think it did. it takes great planning to get down to the thought of using ads to demonstrate joy. laurence green, uber-planner and fallon partner, has written some good stuff about this. i'll link to it.
Posted by: gareth | September 03, 2007 at 03:30 PM
I hate phil collins
Posted by: Peter Gabriel | September 03, 2007 at 10:53 PM
that is the best comment i've ever had here. thank you mr gabriel.
Posted by: gareth | September 03, 2007 at 11:32 PM
I wish I loved Cadbury's chocolate as much as I love this ad.
Posted by: Martin Uttley | September 18, 2007 at 03:36 AM
Gorilla costumes drums and chocolate who would have thought it would work this well
Posted by: Intergrated Marketing Man | September 18, 2007 at 03:39 AM