Mark Lewis and I gave a presentation during a breakout session on the seven 'deadly' sins of planning over the last couple of days at the AAAA Planning Conference in San Diego . You can get a taste of the main points at Ad Age here and we've uploaded the slides on slideshare here, although they'll probably not make that much sense without the voiceover.
For those who came to listen, thank you and we urge you to try and think and do differently when you get back to your desks. And we'd love your feedback. We're not saying what we're talking about is the answer, but it's time for a debate and action before planning, and ad agencies, become irrelevant to business.