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    From the Gaping Void

    Food for thought

    « It's all about placement | Main | Hurt »

    July 24, 2007


    Cam Beck

    Hm. I admit I can't visualize the distinctions between all of these, but it's an interesting list.

    Don't aspects of, for instance, the Cavemen spots for Geico fall under both #7 and #8?


    a very fair point. there's lots of grey areas


    None of these are new. This goes back to the beginning of advertising. In actuality there are only 5 different types listed. The other 7 are techniques for doing the types.

    This is all known as The Psychology Of Advertising


    and arguably therefore non of these are creative ie a new idea.


    its informative thank you but please add more explanation thanx again

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