Hurt
One of my favorite songs, and another cracking ad from Nike. Is it just me, or are Wieden & Kennedy on a roll at the moment?
dopplr
Stuff
Blogs
- [ paul isakson ]
- Adfreak
- adgrads - Getting You Into Advertising
- adliterate
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- Battling Confusion - Chuck O'Connor
- blogarama
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Resources
Food for thought
A Master Class in Brand Planning: The Timeless Works of Stephen King
A.G. Lafley: The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Andrew Razeghi: The Riddle: Where Ideas Come From and How to Have Better Ones
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
David Weinberger: Small Pieces Loosely Joined: A Unified Theory of the Web
David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Grant David McCracken: Transformations: Identity Construction in Contemporary Culture
Grant McCracken: Culture And Consumption II: Markets, Meaning, And Brand Management
Grant McCracken: Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Helen Edwards and Derek Day: Creating Passion Brands: getting to the heart of branding
- Jeffrey Kluger: Simplexity
Jeffrey Kluger: Simplexity: The Simple Rules of a Complex World
Joe Moran: Queuing for Beginners: The Story of Daily Life from Breakfast to Bedtime
Jon Steel: Perfect Pitch: The Art of Selling Ideas and Winning New Business
Leslie Butterfield: Excellence in Advertising, Second Edition
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Mark Earls: Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Matthew Robertson: Factory Records: The Complete Graphic Album
Nassim Nicholas Taleb: Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
Nassim Nicholas Taleb: The Black Swan: The Impact of the Highly Improbable
Neil Postman: Amusing Ourselves to Death: Public Discourse in the Age of Show Business
Nicholas Carr: The Big Switch: Rewiring the World, from Edison to Google
Richard Wiseman: Quirkology: How We Discover the Big Truths in Small Things
Rob Walker: Buying In: The Secret Dialogue Between What We Buy and Who We Are
Robert H. Frank: The Economic Naturalist: In Search of Explanations for Everyday Enigmas
Steve Hatch: Rigorous Magic: Communication Ideas and their Application
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July 24, 2007
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I think they're making great pieces of film. Which is probably a better approach than advertising. Feelings and so on. Good track!
Posted by: Charles Frith | July 25, 2007 at 03:10 AM
Reebok aimed at Nike’s aggressive “Just Do It” and invited folks to “Run Easy”. Now, Nike strikes back with its “A little less hurt” (quite clever, yes). I’m just curious to see what’s next.
Posted by: Silvia Cavalcanti | July 27, 2007 at 08:57 PM
Reebok aimed at Nike’s aggressive “Just Do It” and invited folks to “Run Easy”. Now, Nike strikes back with its “A little less hurt” (quite clever, yes). I’m just curious to see what’s next.
Posted by: Silvia Cavalcanti | July 27, 2007 at 08:58 PM