It's been rather quiet here this month. And that's for a number of reasons. First and foremost, I really haven't felt I've had much to say - could probably have created something but didn't want to witter on endlessly about more insubstantial stuff than normal. On top of that, work's been a little crazy, my old mac went to the mac graveyard (a 5 year old machine was described by the genius at the Mac Store 'vintage') so I have been without my usual blogging machine for a while (this is the first post on the new MacBook Pro) and I have been lucky enough to obtain a Wii. Yes, they're as fantastic as everyone says. And as addictive.
Anyway, I've got a post I'll write a little later triggered by the lead article in this week's Ad Age but I wanted to share my three favorite things of the last 3 weeks.
1. The new LCD Soundsystem album is fantastic. Favorite album on first listen in a long time and it gets better every play - fantastic range to the music he creates from track to track. Jon Howard has a link to the remix album on the web.
2. The fantastic transfer of This American Life from the radio to TV - you can see the first episode here. I love the way Ira Glass and crew celebrate the extraordinary behavior in everyday life, and loved the second story on improv everywhere, a group who 'like to cause scenes of joy in public places' (what a great purpose/enthusiasm). Their best gig ever mission (“pick a struggling rock band and turn their small gig into the best show of their lives") was fantastic, as was the moving effect and response from the band.
3. Best bit of marketing I've seen in a while is in preparation for the new Nine Inch Nails album (Simon at Here Be Monsters also has been talking about this.) Their new album Year Zero comes out soon and it's a vision of an Orwellian future. Great post on Rolling Stone gives all the detail, but it's world and story is being created by fake sites (which first appeared on old tour shirts) (examples here and here), samples of songs on the radio in the early hours of the morning, telephone numbers on fan sites and thumb drives left in the bathrooms of concert venues with tracks, images and clues (see below).
A great example of transmedia planning and of the formation of knowledge communities. Look at how this site and this site are pulling the story together. I just sense some bands and labels are doing some of the best and freshest marketing around at the moment.