If this is true

then it's one of the best of marketing/media stunts I've seen in a long time:

"A deal is pending between the world's largest gas station company and Fox to temporarily convert 11 7-Elevens across the United States into Kwik-E-Marts to promote the upcoming Simpsons Movie. I've taken the liberty of creating an image of what this might look like if the event goes through, and let me be the first to say this is completely awesome.

You'll also be able to buy items inspired by the show, like KrustyO's cereal, Buzz Cola, and iced Squishees. As soon as we find out exactly if, when, and where this happens, we'll be sure and let you know."

courtesy of gadling via brian at rm116 

Comments

[Max Katsarelas]

Such a great idea. If they don't go through with it, they could be losing valuable movie-goers.