I'd stopped reading The Economist a while ago and replaced it with Business Week and The Week. Having just read the Christmas double issue on the plane back, I feel foolish as it was packed full of interesting, thought provoking stuff which I want to share.
The original trigger to pick it up came from a post by Russell who spotted this fantastic article about postmodernism and shopping. Lots of good stuff, especially on the issue of fragmentation and the tension between business and culture, as well as the pomo notion of the individual as 'artist of his own life' which plays very neatly to the thinking on transmedia/propagation planning. It points you to a great article (download here) called liberation marketing by Thomas Frank.
But then I discovered a whole wealth of fantastic stuff:
The cover article on the economics of happiness is essential stuff. Behavioral economics and the work of Daniel Kahneman is stuff we need to know about as planners, especially in understanding the fallibility of human memory when it comes to feelings and experiences.
A great article on the enduring rules of conversation.
A fascinating piece on country music as a window on middle America.
And finally, a whole section on the latest learning from neuroscience and its implications for business.