Head over to Russell Davies' blog where there is a great post on the top ten lies of planners. My personal favorite is No.5 "that's how brand x does it". Like Russell, I fear I have uttered most of them and now feel slightly unclean.
Feel free to come and see me badly spin some tunes with fellow M! planner Aaron Perrino at The Independent in Union Square, Somerville from 10pm. It's themed as the Coalition of the Willing so I play all British stuff while Aaron counters with America's finest.
Michelle Lee, one of the authors of the excellent diablogue blog, has started a wiki capturing better, more innovative research methods. You can find it at inspired research and if you have any ideas to add the password is ideas.
My personal favorite is Ideo's use of the 'unfocus' group - each unfocus group (people with extreme and exceptional profiles) participant was asked to bring in something that represented their approach to finances, which ranged from impecably organized binders to haphazard shoe boxes crammed with receipts.
There's been a lot of talk and a lot written about co-creation, but this article in Sunday's New York Times is one of the better attempts to talk about what is driving this trend and the pros and cons associated with it.
One of the interesting points it makes is that many of the entrants making films - in this case for the Firefox Flicks promotion - are aspiring directors or art students making it as much about co-promotion as it is about co-creation.
Personally, I still feel in most cases getting people to create ads in some kind of contest is a modern day promotion and a little lazy for the brand (the Mastercard 'fill in the blank' priceless spots being a prime example). The best forms of co-creation are when a brand can create something people want to pass around, adapt, play with, share and talk about. To me, this is co-creation while the former is not co-creation but one-sided consumer creation.
Neil Boorman is a self-professed label obsessed journalist and musical promoter. This is about to change. He is writing a book called 'The Bonfire of the Brands' which will chronicle a life without brands. It seems to be less of a new take on 'No Logo' and more of an investigation into the possibilites and reality of living a life without brands. In order to achieve this he is going to burn all his branded goods on a bonfire on August 26, 2006. He's blogging as he counts down to this momentous occassion and there's already lots of interesting thoughts and observations on the ephemera of brands. He's already making some interesting arguments in looking for a third way for brands and communication between the arguments of naomi klein and the self-important and sometimes spooky pronunciations of those working in the world of brands.
MTV has got knocked a lot in the marketing and music communities for the way it seems to have forgotten that the 'm' in the name stood for 'music'. But I have always admired them for the way they have kept changing up their on-air look to offer something new, even though it always feels instantly 'MTV'. And I also love the way they are not obsessed by their logo guidelines and ask people to interpret it. All this design really helped keep the brand fresh through changing times. Anyway, the reason for this ramble is all this on air work has been captured in a fantastic new book/DVD called On Air. Well worth a read.
Those always clever folk at psfk have started another site based on a deceptively simple idea. marktd is a site that compiles marketing news from around the world and lets readers vote on the importance of the story. Those with the top votes get on the front page. Simple, but an easy way to wade through the news in the marketing world.
This is fantastic - a new cross promotion between Nike and Apple that lets you add a sensor to your Nike sneaker and you get work out based music and feedback through your nano. So many cross-promotions are pointless, this feels fantastically natural and right for both brands.