Good ads happen
I have been critical in the past about Crispin's initial work for VW, much to a friend who works there chagrin. But I have to say I think the new Jetta work - Safe Happens - is excellent. One of those ads that stops you in your tracks and makes you rewind to watch again, especially given the shock of the crash after the first fifteen seconds or so of humdrum observation. It may not be anything new conceptually, but it's the best strategic execution of 'safety' I have seen in a long time. My guess is the marketing people at Volvo are kicking themselves.
I don't know what to think about Jetta. It is great, it does stop you in your tracks. The first time I saw it the sound was off and it still hit me like a brick. But I wonder what the line is in terms of the safety claims VW can make. it almost seems kind dirty, seems to me 9 times out of 10 those kids die.
I think CBP's real secret is not making great ads, but their unique ability to keep cranking shit out against sub-targets until something sticks. Given were the web is going that is the way to be.
Posted by: Dustin | April 18, 2006 at 02:31 PM
I just wonder how difficult it was to sell VW on showing their product being destroyed...
Posted by: Kevin R. | April 18, 2006 at 03:09 PM
Gareth
Do you know any blogging planners at CPB? Like Kevin I'd like to know how a bunch of Germans bought these ads.
Posted by: Nishad | April 19, 2006 at 10:08 PM
I don't know any there. But let me see if I can get any one I know there to comment.
Posted by: Gareth | April 20, 2006 at 12:08 AM