There's a great article in today's LA Times on the new science of neuromarketing. It's fascinating stuff, but at the same time it has a slightly scary, Orwellian feel to it. The best way to describe it is in this diagram.pdf from the paper.
Just seen the new print campaign for Florsheim shoes. It left me with a lot of unanswered questions. Why are you the best - because a 'beautiful' man has hooked up with a 'beautiful' girl? What happened to you before - were you the worst for a while? And why is 99% of the advertising for footwear so incredibly bad?
I watched last night's The Apprentice and thought 'this is it. Next time someone in a focus group or social sittuations says "ads are rubbish. I could do better" I'll simply make them watch this episode.' The 'ads' were truly awful. Will & Grace meets Porkies humor versus a painful lack of an idea with the worst editing this side of an eight year old's home movie. So, there I was feeling all was right with the world and then with a near regal introduction from The Donald (how bad is the product placement/blurring of programming and ads getting?) and Carolyn we were 'treated' to the world premiere of the real ad. And my world came crashing down.
I thought the Dove 'Real Women' campaign was one of the freshest things in a while, especially in such a generally awful category. But with this one for Dove Cool Moisture (great name by the way) they're back to the usual crap pedalled by beauty brands.
I just found this site. It's a great spoof on some of the crap spouted by career, and by extension business, coaches. My personal favorites are the spoof books - Chicken Nuggets for the Soul - and his mantra: "if you don't aim the arrow right, it will never land where you want it. And you must pull the bow back." The sad thing is the man behind it, the comedian Neil Mullarkey, is sending up the corporate world from his experience participating in workshops for agencies and clients. Will we ever learn to speak English?
Hopefully, most of you know David Brent from the BBC Show, The Office. Well an email is spreading like wildfire featuring various shots of your friend and mine, Donny Deutsch. The similarity is eerie (for those who can't spot the difference Donny is on the left, I mean, right). It made me think this - not only do David and Donny have a physical similarity and love of their self, but it wouldn't surprise me if they shared a similar management style. Perhaps IPG should consider selling Deutsch to Wernham Hogg?
For those who want more Brent magic, check out David Brent's music video here.
Just discovered this spoof strategic consultancy site. It made me smile, but also made me think about how vacuous we can sound when we talk about ideas. Just reminds me of the need to talk about what we do and sell - ideas - in English rather than marketingo.